Company News

Ulta Picks Up Weleda

Brand now sold at over 300 locations nationwide.

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By: TOM BRANNA

Editor

Naturals marketer Weleda is now sold at all Ulta stores nationwide. The brand will be merchandised within the store’s new “natural set” and will initially launch with six products—including noted bestsellers Skin Food, Rosemary Hair Oil and Birch Cellulite Oil. To help support this new retail partnership, Ulta will feature Weleda in multiple in-store promotions throughout the year, including buy-one-get-one-free opportunities and special discounts. Currently available at Whole Foods, Target, ...

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